Rokeach M. -1973-. The Nature Of Human Values. New: York Free Press ((hot))

Here is where Rokeach becomes spooky. He studied how different groups ranked "Freedom" versus "Equality."

Over forty years after its publication, The Nature of Human Values stands as a monument to empirical humanism. Milton Rokeach did not tell us what to value; he showed us how we value. He provided a map of the inner terrain where our deepest conflicts—personal, political, and spiritual—actually reside. Here is where Rokeach becomes spooky

Conflict often arises when a client’s instrumental values clash with their terminal values (e.g., valuing "Ambitious" to achieve "Family Security," but "Ambitious" requires 80-hour weeks that destroy family time). Therapy often involves re-ranking the hierarchy. He provided a map of the inner terrain

Milton Rokeach (1917-1988) was an American social psychologist known for his work on human values, prejudice, and social psychology. He received his Ph.D. in psychology from the University of Chicago and went on to have a distinguished career, publishing numerous papers and books on social psychology. valuing "Ambitious" to achieve "Family Security