tuten t. l. amp- solomon m. r. -2020-. social media marketing. sage publications
The core contribution of Tuten & Solomon’s work is the classification of social media into four functional zones. This framework helps marketers categorize tools and strategies effectively.
: How social media marketing fits into the overall marketing mix.
Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications _top_ Jun 2026
The core contribution of Tuten & Solomon’s work is the classification of social media into four functional zones. This framework helps marketers categorize tools and strategies effectively.
: How social media marketing fits into the overall marketing mix.
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