Of course, the brand has attracted fierce backlash. Fertility doctors on TikTok have called her a “dangerous trivializer of reproductive medicine.” Conservative commentators have labeled her “the final boss of post-family values.” Even progressive feminists are split: some see her as a brilliant deconstruction of the multi-billion-dollar fertility industry; others see a woman so deep in ironic detachment that she’s become the very caricature she claims to mock.