Hormozi identifies four primary methods to get leads, categorized by audience type and communication method: Warm Outreach (1-to-1):

A "lead" isn't just an email address. A lead is for a specific, immediate, desirable outcome.

Never send a link in the first DM. First DM: "I saw X. I did Y. Want me to send you how?" Then send link after they say "yes."

If you’d like, I can provide a structured outline covering:

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