PCIR

Vidio Bokeb India 2021

Based on the observations and trends noted in this report, the following recommendations are made:

– Rohan Sharma described the concept as “a love‑letter to the chaotic rhythm of Indian monsoons, filtered through the lens of glitch‑art.” The title “Bokeb” is a playful, phonetic rendering of the Hindi onomatopoeic word boka (बोका), meaning “to splash” or “to splash water”. Sharma wanted a word that evoked both sound and movement. vidio bokeb india 2021

| Metric | Figure | |--------|--------| | Total releases | video‑books across genres | | Monthly active viewers | 12 M+ on platforms like StoryStream , KahaaniKraft , and YouTube Shorts | | Top genres | Fiction (30 %), Self‑Help (22 %), Kids’ Tales (18 %), Mythology (15 %) | | Regional hits | “Madhav’s Magic” (Marathi) – 1.8 M views; “The Delhi Diaries” (Hindi) – 2.3 M views | Based on the observations and trends noted in

| Segment | Avg. daily viewing time (minutes) | Dominant devices | |---------|----------------------------------|------------------| | Primary/secondary school students | 45 | Mobile phones (70 %), tablets (25 %), PCs (5 %) | | College under‑graduates | 30 | Laptops (55 %), mobiles (35 %), smart TVs (10 %) | | Adult learners (skill upskilling) | 20 | Mobile phones (60 %), PCs (30 %), smart TVs (10 %) | | General public (literature, storytelling) | 12 | Mobile phones (80 %), TVs (15 %), tablets (5 %) | daily viewing time (minutes) | Dominant devices |