In 2025, the most successful creators think in 10-year arcs. Beaumont is currently building a documentary series about the creator economy that won’t launch until 2027. She is playing chess while others play slots.

Despite her success, 2025 has not been without hurdles.

: Here, Caryn leans into her "not-so-average Aussie girl" persona, sharing self-love journeys and relatable everyday moments that resonate with her younger audience.

In recent years, we've seen a significant shift towards visual-centric platforms like Instagram and TikTok, where users are consuming and interacting with content in new and innovative ways. This trend is expected to continue into 2025, with a growing emphasis on short-form video content, live streaming, and e-commerce integrations.