Pagan argues that effective marketing is about getting the customer's name "in here" rather than just getting your brand "out there".
: Establishing 12 key mental models to think like a professional marketer. eben pagan marketing step by step pdf 26 better
, which is an A-Z training designed to help entrepreneurs develop and execute a complete marketing plan. Pagan argues that effective marketing is about getting
: Build a list of interested prospects who request information from you in exchange for their contact details. Innovation & Marketing eben pagan marketing step by step pdf 26 better
To identify your target audience, you'll need to conduct market research. This can involve surveys, focus groups, and online research. You can also use tools like Google Analytics and social media insights to gain a better understanding of your audience.