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As we wrap up 2023 and look toward the new year, the line between "social media user" and "professional brand" has never been blurrier—or more opportunity-rich. “I posted a 90-second video about ‘why you
: Influencer viewership was projected to surpass 10 trillion monthly views across platforms by the start of 2024, emphasizing the need for brands to move away from traditional broadcast-style content. People were bored, reflective, and alone with their phones
: In December 2023, Meta began encouraging group admins to use generative AI for content recommendations and post prompts. Content Format : A tutorial video demonstrating how to use tools like Adobe Express