Don't just be a lurker. The real value of the site lies in the collective knowledge of its members.

Use interactive elements like polls or "Dog of the Month" spotlights to keep your audience coming back. The Bottom Line

A study by the American Animal Hospital Association (AAHA) found that over 80% of dogs and 70% of cats show at least one sign of fear during a veterinary visit (lip licking, tail tucking, piloerection, ears back). Fear compromises: