The gold standard is the "escalator model." An awareness campaign moves a person from (I know this exists) to concern (This matters to me) to action (I will do something). The survivor story is the lubricant on that escalator.

While survivor stories and awareness campaigns have the power to drive change, they also face challenges and criticisms. Some of these include:

Ethical storytelling shifts the power dynamic from the organization to the survivor, ensuring they are co-creators rather than subjects.

Clearly explain where, how, and for how long the story will be used.

Effective campaigns shift from just "telling" a story to empowering survivors as leaders of the narrative. Survivors provide feedback on materials.