Perhaps the most unique trend is the "Bersisihan" or "Ber-Wastra" movement. Young people are reclaiming traditional fabrics like and Tenun , wearing them not just for weddings, but with sneakers and oversized tees for daily hangouts. They are stripping away the "stiff" reputation of tradition and making it cool again. 6. Gaming and E-Sports
A prevalent trend where youth share luxury goods or "ideal" lifestyles to gain social recognition, often fueled by FOMO (Fear of Missing Out).
Beauty and skincare are also important aspects of Indonesian youth culture. With the rise of K-beauty and Korean skincare routines, Indonesian youth are increasingly interested in taking care of their skin and looking good. Online shopping platforms like Shopee and Lazada have made it easy for young people to access a wide range of beauty products and skincare brands.
Indonesia has one of the world’s largest TikTok user bases. It’s no longer just an entertainment app; it’s a search engine, a marketplace (TikTok Shop), and the primary source of music discovery.