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In the 21st century, the average consumer spends over seven hours daily engaging with entertainment media (Katz, 2022). From the serialized dramas of Netflix to the viral snippets of TikTok, entertainment content has saturated public consciousness. This paper posits that popular media serves as a "cultural curriculum," teaching audiences about success, relationships, morality, and power. The central research question is: How does contemporary entertainment content construct reality, and what are the societal consequences of this mediation?

If the 2010s were the decade of the binge-watch, the 2020s belong to the scroll. Short-form video—specifically the vertical, 60-second clip—has become the most dominant form of entertainment content in history. ALSScan.19.04.29.Dolly.Little.Rouse.BTS.XXX.108...

One of the most significant shifts in popular media is the push for . As streaming services expand worldwide, content is no longer Western-centric. In the 21st century, the average consumer spends