Putting people at the centre of care: stories and action from World Cancer Day 2025. The impact report for the first year of the '
: For other victims, hearing a survivor’s story can be a lifeline. It reduces isolation—the sense of "being the only one"—and provides a roadmap for seeking help.
If stories are the fuel, awareness campaigns are the engine. A well-constructed campaign takes the raw energy of survivor experiences and directs it toward a specific goal. Education and Prevention