Moreover, the MP3 has outlived the initial hype. While PSY now serves as a producer and label executive (P-Nation), “Gangnam Style” remains the gateway drug for countless K-pop fans who later discovered BTS, Blackpink, and Stray Kids. Having the MP3 on your playlist links the past to the present.

Gangnam Style is a global K-pop phenomenon released in 2012 that satirizes the luxurious lifestyle of Seoul’s Gangnam District Official Audio and Digital Downloads

It was July 15, 2012, when K-pop took over the world. On this day, a quirky South Korean artist named Psy released his music video, "Gangnam Style," on YouTube. The catchy tune and eccentric dance moves quickly captured the hearts of millions.