For decades, "moms’ entertainment" was a narrowly defined category. In the eyes of advertisers and network executives, it lived within the confines of daytime soap operas, talk shows, and the occasional "chick flick."
Moms are tired of the perfect mom or the evil mom. They want the morally gray mother—the one who loves her kids but also misses her old life. The one who acts selfishly but feels guilty. Shows like Succession (Caroline Collingwood) and The White Lotus (Daphne) are scratching this itch, but the market is far from saturated.
“Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers.
For decades, "moms’ entertainment" was a narrowly defined category. In the eyes of advertisers and network executives, it lived within the confines of daytime soap operas, talk shows, and the occasional "chick flick."
Moms are tired of the perfect mom or the evil mom. They want the morally gray mother—the one who loves her kids but also misses her old life. The one who acts selfishly but feels guilty. Shows like Succession (Caroline Collingwood) and The White Lotus (Daphne) are scratching this itch, but the market is far from saturated.
“Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers.