No system is without flaws. Critics of the model argue that it promotes "hyperlink hyperventilation"—a state where users spend more time clicking links than actually consuming the primary content. There is a risk of the medium becoming the message; the joy of the link overtaking the joy of the movie.
Modern media consumption is rarely a solitary act. Whether through live chats, comment sections, or forum discussions, "39link39" content thrives on the engagement of its community.