“POV: You’re an Indian millennial. Your grandmother is doing a havan (fire ritual) in the pooja room. Your roommate is ordering biryani from the app. And you—you’re trying to explain karma to a German client on a Zoom call while stepping on a LEGO block your nephew left behind.”
With one of the world's largest smartphone-user bases, daily life in India—from ordering groceries to finding a life partner—happens on apps.
Indian cuisine is renowned for its rich diversity, with a wide range of spices, herbs, and flavors used in different regions. From the spicy curries of the south to the tandoori dishes of the north, Indian food is known for its bold flavors and aromas. Vegetarianism is also widely practiced in India, with many Indians following a lacto-vegetarian diet.
The Indian content market is expected to continue growing, driven by: