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✖ – TikTok bans accounts without warning, killing the funnel instantly. ✖ Emotional labor – Balancing SFW public persona with explicit private content is mentally draining. ✖ Stigma management – Family, future employers, or vanilla brand deals can be jeopardized. ✖ High churn – OF subscribers often stay 1–2 months; constant TikTok output needed. ✖ Platform risk – OnlyFans once announced a porn ban (reversed), and TikTok is increasingly anti-sex work adjacent. However, this intersection is not without its challenges

Sex work as cross-platform self-branding: Challenges and strategies The "splitscreen" format is particularly effective here, as