The internet quickly turned the dress into a meme by digitally "writing" messages on the front of her gown, similar to the iconic Post-it breakup note Sex and the City

The concept is simple: whenever you buy a "frivolous" item—think a sequined midi dress for a party you haven't been invited to yet, or a bright tulle skirt just because it made you smile—you don't just hang it in the closet to be forgotten. Instead, you create a dedicated .