In the context of this lifestyle movement, the term "bitch" is reclaimed as a positive symbol of strength rather than a pejorative. The book defines this archetype as a woman who:
When you are constantly available, overly accommodating, and afraid to state your needs, you don’t come across as "sweet." You come across as desperate. Argov argues that men aren't attracted to the "pushover"; they are attracted to the challenge—the woman who has her own mission, her own friends, and her own timeline. Download Why Men Love Bitches Pdf