) to improve financial inclusion for the unbanked population. The "Net Neutrality" Debate

Telecom companies and regulators (PTA) initially promoted zero-rating to:

: As of 2025, Pakistan is ranked "Not Free" in global internet freedom. Some experts worry that zero-rating centralized platforms makes it easier for the state to monitor or restrict information flow. Center for International Media Assistance Impact on the Digital Ecosystem Impact in Pakistan Market Share