: Sometimes, authors and critics share their work directly through their personal websites or social media profiles.
: Joselit replaces Walter Benjamin’s concept of "aura" (value through scarcity and uniqueness) with "buzz" (value through saturation and frequency of reproduction).
Implications for practice and criticism
The text is a call to move past "institutional critique" and embrace the power of . It suggests that for art to remain relevant, it must capitalize on its ability to project visibility and create new social and political circuits.