For a dedicated fan, the app transforms the typical passive social media follow into an active "lifestyle" experience:

: Users can send stickers and photos directly to her.

Simran kaur (@simran_167)’s videos with original sound - TikTok

: Recognizes highly active users through an engagement-based ranking system that tracks likes, comments, and interactions.

: Simran Kaur also hosts live self-makeup sessions and online classes, which she promotes via her YouTube channel : For a more visual, poetic story format, her Snapchat topic