The internet globalized media, but streaming localized it. We are currently witnessing the "Triumph of the Periphery." Hollywood no longer has a monopoly on the global imagination.

Ten years ago, entertainment was scheduled. You watched Game of Thrones on Sunday at 9 PM because that was the only option. Today, the "watercooler moment" has been replaced by the "TikTok splinter." We no longer share a single cultural monolith; instead, we share thousands of micro-communities.

In the noise of the global digital circus, the only relevant question left to ask is: Are you watching the media, or is the media watching you?