In 2009, Scordamaglia was heavily involved in branding herself as the face of the Miami party and lifestyle scene. Photoshoots from this era were typically styled to highlight the vibrancy of South Beach—featuring swimwear, high-fashion evening wear, and the distinct aesthetic of the "Miami Vice" modern era. These shoots served the "target" purpose of promoting the Miami TV brand and establishing Scordamaglia as a recognizable influencer before the term "influencer" was widely used.
One of the key objectives of the photoshoot was to position Target as a fashion-forward brand that offers on-trend clothing at affordable prices. Scordamaglia's involvement in the project helped to elevate the brand's fashion credentials, as she brought a level of sophistication and style to the shoot. Her ability to model a wide range of clothing and accessories, from casual basics to more statement pieces, made her an ideal fit for the project. jenny scordamaglia photoshoot 2009 target work
Ultimately, Scordamaglia’s career serves as a case study in media independence, illustrating how a commercial model can leverage industry experience to build a self-sustaining international media brand. Jenny Scordamaglia Audiobooks - ElevenReader In 2009, Scordamaglia was heavily involved in branding
