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The success of Chennai Express was heavily attributed to its digital marketing campaign , which was one of the first in India to use:

) and four imposing men board the moving train. He soon realizes Meenamma is fleeing a forced marriage and the men are her father's henchmen sent to bring her back. The Conflict

Digital Marketing and Cultural Impact of Chennai Express (2013)

Rohan realized that he didn't want to risk his laptop's health just to hear Rahul say his famous line, "Don't underestimate the power of a common man." Instead, he decided to check official streaming platforms. He found the movie easily on a legitimate service where the video quality was crystal clear, and he didn't have to worry about a single virus.