In the summer of 2013, a man in a colorful sweater danced awkwardly on a dock as a boat passed behind him. The video was 11 seconds long, filmed on a flip phone, and featured terrible lighting. It was, by all professional standards, rubbish. Yet, "The Harlem Shake" (and its countless spin-offs) accumulated billions of views in weeks. Fast forward to 2023: a teenager in Omaha films a blurry car driving through a flooded street, posts it to X (formerly Twitter), and within six hours, the National Weather Service is using that clip to issue a flash flood warning.
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Virality is rarely accidental; it is driven by deep psychological triggers that encourage sharing. Creating Online Videos That Engage Viewers In the summer of 2013, a man in