Principi Di Marketing Kotler 17 Edizione Pdf Top Direct

The "triple bottom line"—people, planet, and profit—is no longer a nice-to-have; it is a strategic imperative. Brands that ignore their environmental footprint or labor practices risk "brand erosion" in the court of public opinion.

Grazie alle nuove tecnologie digitali, sono i consumatori stessi a gestire gran parte del rapporto con le marche, influenzandosi a vicenda e co-creando valore. 2. La Rivoluzione Digitale e Sociale principi di marketing kotler 17 edizione pdf top

Earlier editions of Kotler focused heavily on "capturing" value. The 17th edition places a heavier weight on "creating" and "sustaining" value in a volatile world. Three themes dominate this edition: The "triple bottom line"—people