are using their production companies to source and develop narratives that give mature female characters more depth and agency. OTT & Streaming Influence : Streaming platforms like JioHotstar
of all personas in blockbuster films and top-rated TV shows. Among these older characters, men significantly outnumber women, with an 80% to 20% disparity in films. The "Ageless Test" : Developed by the Geena Davis Institute on Gender in Media are using their production companies to source and
Progress is real, but not complete. Key issues remain: men significantly outnumber women