Unlike his father, whose medium was the spoken word and the live broadcast, Mortasim operates through visual storytelling. His portfolio includes high-quality political documentaries and campaign visuals that helped define the aesthetic of the PTI era. He has served as a key member of the former Prime Minister Imran Khan’s media team, tasked with crafting the visual narrative of a political movement that swept the country.
The most fascinating aspect of their relationship is the mutual respect without the usual nepotism. Shamyl has never used his father’s platform to launch a product. Similarly, Sohail rarely discusses his son’s business ventures on air, keeping his professional and personal life strictly separate. sohail warraich son