Indonesia’s archipelagic nature fosters strong regional identities. Research on “regional virality” demonstrates that content featuring local dialects, landmarks, or culinary practices often garners nationwide attention by offering exotic authenticity (Hadi 2020). Sumedang, known for its tofu (tahu) and Sundanese linguistic traits, has become a recognizable cultural signifier in viral videos (Arifin 2022).
Sharing the link or file further increases legal liability and continues the harm against the individuals in the video.
By implementing these recommendations, it is possible to promote the preservation and promotion of local culture, as well as support the growth of tourism and economic development in regions such as Sumedang.