Sorger’s framework moves away from viewing marketing as a "cost center" and toward treating it as a "profit center" by directly linking marketing activities to organizational outcomes through rigorous measurement.
Stop measuring "vanity metrics" (Impressions, Page Views). Sorger advises auditing your monthly dashboard to ensure 80% of the metrics are actionable (like Conversion Rate) rather than noise (like raw session counts). Sorger’s framework moves away from viewing marketing as
"Marketing Analytics: Strategic Models and Metrics" provides a structured approach to marketing analytics, covering essential topics such as: Sorger’s framework moves away from viewing marketing as
CloudSoft spends $100k/month on Google Ads, LinkedIn, and Podcasts. They don’t know which channel drives the highest CLV. Sorger’s framework moves away from viewing marketing as
The keyword here is Strategic . Sorger argues that analytics is not just about collecting data; it is about asking the right questions: