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| | Details | |------------|--------------| | Founder | Caprice Liu , a 23‑year‑old former graphic design student from Portland, Oregon. | | Launch | Early 2018 – a Etsy shop selling hand‑embroidered enamel pins and “dream‑journal” notebooks. | | Core Vision | “To capture fleeting moods and turn them into tactile reminders of wonder.” | | Signature Aesthetic | Soft pastel palettes, vintage‑inspired typography, and a mix of handcrafted and digitally‑rendered motifs (clouds, constellations, tea‑cups). | | Current Reach | 450 k Instagram followers, 78 k TikTok fans, a quarterly zine with a print run of 5 000 copies, and a small boutique in the Arts District of Portland. | littlecapricedreams 24 09 20 little caprice wh upd
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