: Assertively leading the conversation, especially around difficult topics like pricing and the status quo. A New Sales Methodology

The Challenger: Has a different view of the world; understands the customer’s business; loves to debate and pushes the customer.

The Challenger Sale by Matthew Dixon and Brent Adamson, you can find the authorized version through several major retailers and libraries: : You can purchase the ebook directly from Amazon Kindle Google Play Books eBooks.com : Check for digital availability through if your local library supports it. Paper Draft: The Challenger Sale: Redefining B2B Success