| Basis | Regulated | Unregulated | |-------|-----------|-------------| | Legal status | Operates under APMC Act | No legal oversight | | Weighing/payment | Standardized | Often arbitrary | | Malpractices | Less common | Frequent | | Price discovery | Auction/board display | Negotiation, opaque |
Farmer → FPO/Cooperative → e-NAM → Retail/Export → Consumer (Margin: ₹12 → ₹18 – fairer)
┌──────────────────────┐ │ THE MARKETING MIX │ └──────────┬───────────┘ │ ┌─────────────────────┼─────────────────────┐ ▼ ▼ ▼ ┌───────────┐ ┌───────────┐ ┌───────────┐ │ PRODUCT │ │ PRICE │ │ PLACE │ └─────┬─────┘ └─────┬─────┘ └─────┬─────┘ │ Quality │ Production costs │ Distribution │ Variety │ Competitors │ Logistics │ Packaging │ Profit margin │ Wholesalers ▼ ▼ ▼ ┌───────────┐ ┌───────────┐ ┌───────────┐ │ PROMOTION │ │ CONSUMER │ │ MARKET │ └───────────┘ └───────────┘ └───────────┘ Advertising Sales promos
For further study, learners can access official curriculum resources through the Department of Basic Education or comprehensive summaries on platforms like Scribd and Studocu . Grade 12 Agricultural science Marketing | DOC - Slideshare
Moving goods from rural production areas to urban centers via road, rail, or air.