The pursuit of is the pursuit of Americana. It is the only magazine that simultaneously published Margaret Atwood, interviewed Jimmy Carter ("I've committed adultery in my heart many times"), and introduced the world to the Thighmaster.
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As the magazine found its footing, it began to define the "Playboy Philosophy." Hefner positioned the brand against the domestic conformity of the post-war era, promoting a lifestyle of urban sophistication, bachelor pads, fine spirits, and casual sex. The pursuit of is the pursuit of Americana